Coco-Cola and SONY have one!
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Don’t underestimate the influencing power of a website...
In communicating today, often the difference between a new client/transaction is the presence of a website on the world wide web, or not. A website works for you both during and after hours and importantly, it provides that reassurance to the prospective client about whom you are, that you 'exist' and that the product/services you offer is what it is. All they need do is click on your Existing Clients list and or your Gallery, and that ‘seals it’ – they are convinced of who you are and they are impressed enough to place that order!
Here are 7 reasons why you need Website exposure now
1. Available 24/7
It's available when your business is closed or no one is available
to answer the phone. Very often a new and prospective client will make time
after hours to reaffirm and establish who you are along with your product and
services and also view your proud client listing. Through Contact Us your client is encouraged to message you at any time and browse your website for more information 24/7/365.
2. Ads credibility
One of the huge benefits of
having a website, a well-thought-out professionally presented website is that
it adds credibility to your business, small or large – no matter how young or
small your business is. A website also conveys a sense of stability -
especially important if your small business operates without a store-front;
potential customers will feel reassured that they could contact you if they
lost your information.
3. Stay ahead preferably or keep up with competition
People use the internet to research everything from furniture to
hardware tools to all kinds of services. If your competitor has a website
listed on their quotation and or proposal, their print ad or business card, and
you don't, on-line savvy people will check out your competitor's offerings first.
That's especially true if you advertise in on/off line "Yellow-Page"
style directories and don't have a website. Your competitor and target customer
is already on-line – and you are not! If your competitor is just a click away through
his flyer, add, business card, who do you think will get the first opportunity
to serve that customer?
4. Ads value
Your website is a valuable resource to potential and current
customers. You can post information on how to care for products you sell, referrals to
related services, your social involvement, interesting facts, how-to tips,
trends, mistakes to avoid or a glossary of industry/service terms.
5. Plenty
of space
It can be hard to choose what to say in your limited space print
ads, business cards or even over the phone. One benefit of having your own
website is that you have enough space to market all your services, announce
events, display product photos, show maps and directions of where you are, list
staff education and credentials and photos, post client testimonials and
industry awards – in fact, to be able to post anything you feel will help
promote your service and help potential customers make an informed decision.
6. Great
word-of-mouth marketing
Another great reason for a website (that is often overlooked), is
that it's easy for someone to share your website address with a friend in an
email, a phone conversation or a meeting where your brochures or business cards
at the time are not available.
7. Easy
to update
Printed material, while still very necessary, can be expensive and
troublesome to keep updated. With a website, you can easily let the public know
of changes to your product or service offerings, upcoming specials, business
address or phone numbers, etc.
