* In communicating today, often the difference between reaffirming a successful and new client/transaction, (or not), is the presence of a website on the world wide web – internet. A website works for you both during and after hours and importantly, it provides that reassurance to the prospective client about whom you are, that you 'exist' and that the product/services you offer is what it is – good! With a website, all they need do is click on your Existing Clients list and or your Gallery, and that ‘seals it’ – they are convinced of who you are and they are impressed and you get the order!
- Don’t underestimate the influencing power and factor of a website.
Coco-Cola and SONY have one!
Here are 7 reasons why you need a Website presence now
1. Available 24/7
It's available when your business is closed or no one is available to answer your phone. Very often, a new and prospective client will make time after hours to reaffirm and establish who you are along with your product and services and even view your proud list of clients. You can encourage callers who've missed you to visit your website for more information while they wait for your return call or proposal and or email.
2. Ads credibility
One of the best benefits of having a website, a well-thought-out professionally presented website is that it adds credibility to your business, small or large – no matter how young or small your business is. A website also conveys a sense of stability - especially important if your small business operates without a store-front; potential customers will feel reassured that they could contact you if they lost your information.
3. Stay ahead preferably or keep up with competition
People use the internet to research everything from furniture to hardware tools to all kinds of services. If your competitor has a website listed on their quotation and or proposal, their print ad or business card, and you don't, on-line savvy people will check out your competitor's offerings first. That's especially true if you advertise in on/off line "Yellow-Page" style directories and don't have a website. Your competitor and target customer is already on-line – and you are not! If your competitor is just a click away through his flyer, add, business card, who do you think will get the first opportunity to serve that customer?
4. Ads value
Your website is a valuable resource to potential and current customers. Post information on how to care for products you sell, referrals to related services, your social involvement, interesting facts, how-to tips, trends, mistakes to avoid or a glossary of industry/service terms.
5. Plenty of space
It can be hard to choose what to say in your limited space print ads, business cards or even over the phone. One benefit of having your own website is that you have enough space to market all your services, announce events, display product photos, show maps and directions of where you are, list staff education and credentials and photos, post client testimonials and industry awards – in fact, to be able to post anything you feel will help promote your service and help potential customers make an informed decision.
6. Great word-of-mouth marketing
Another great reason for a website (that is often overlooked), is that it's easy for someone to share your website address with a friend in an email, a phone conversation or a meeting where your brochures or business cards at the time are not available.
7. Easy to update
Printed material, while still very necessary, can be expensive and troublesome to keep updated. With a website, you can easily let the public know of changes to your product or service offerings, upcoming specials, business address or phone numbers, etc.